Cannes Lions is a global advertising festival where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.
Getty Images were there to #RePicture the world. Susan Song, VP of Brand Marketing at Getty Images wraps up the event.
The usual smorgasbord of seminars, awards, brand sponsors, parties, and over 12,000 delegates strolling along La Croisette got some unexpected competition from two unifying forces at Cannes Lions this year. First, the undeniable pull of World Cup football (was anyone really going to miss their national team matches to stand in line at Google Beach?) and second, the powerful call to action to kill the clichés and behaviors which hold back women from succeeding in our industry and around the world.
The topic of sexism is unavoidable if you are a woman working in the business world today. You’ve either personally experienced it at some point in your career or known someone who did. Personally, I have always felt I could only talk about it in a “safe” environment – with a friend, family member, or executive coach. I’ve been told many times, always by other women, that to bring it up in the office-either during performance review or with a manager - would damage my reputation and my career. I suspect many women have felt this way because I’ve never seen anyone take a stand on it in a public and visible way.
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Sheryl Sandberg was the first. And her continued leadership on this issue has inspired women, including myself, to overcome their fear to talk about it openly. This week was a powerful week for women at Cannes Lions. Our very own Pam Grossman, Director of Visual Trends, kicked it off with Jessica Bennett from LeanIn.org on Monday with a forum on The New Visual Language – Women, Brands, and Closing the Gender gap. In front of a packed house, both women presented compelling data and evidence that images have the power to shape perceptions about women and perpetuate harmful stereotypes.