The rise of street style has created celebrities out of a few lucky fashion bloggers around the world, whisking them from their bedroom offices to the front row.

Italian Chiara Ferragni is one of these lucky few whose blog, The Blonde Salad is a street style success. She now models for many luxury brands and has just appeared at New York, Milan and Paris fashion weeks.

Fashion photographer Timur Emek discusses why photographers love Chiara…

I first met Chiara back in February 2013 in New York City. Being a fashion street photographer, I was waiting outside before a show when she came along wearing a cool hat and I instantly thought, “I should shoot that.”

Being in the right place at the right time is everything in this job.

What strikes me is that Chiara seems like a genuinely kind person. Apart from the fact that she's obviously good-looking, she has a way of standing in front of the camera which is fresh and hip at the same time, and because she's got a nice attitude you can actually see a true personality coming across in the photos.

As one of the pioneers of fashion blogging, she's managed to stay a leader in a now very crowded market and I think the key factor is that she has managed to make her business revolve around her whole persona and not only her authority in fashion.

I get a buzz from shooting in the street because it's so much more realistic than the catwalk. Of course some pictures will be posed, but most of them are just candid. I like to think that this way of shooting brings the audience of readers so much closer to fashion than a runway show.

Here are my favourite looks from Chiara over the last few weeks:

MILAN, ITALY - FEBRUARY 24: Chiara Ferragni seen wearing a tbscrew sweater outside the Giorgio Armani show on February 24, 2014 in Milan, Italy. 

NEW YORK, NY - FEBRUARY 11: Chiara Ferragni seen wearing Diesel Black Gold on the Streets of Manhattan on February 11, 2014 in New York City. (Photo by Timur Emek/Getty Images)

NEW YORK, NY - FEBRUARY 13: Chiara Ferragni seen wearing a coat from Mochino by Jeremy Scott outside the Ralph Lauren show on February 13, 2014 in New York City.

MILAN, ITALY - FEBRUARY 22: Chiara Ferragni seen wearing a coat from just Cavalli a Paula Cademartori bag and shoes from Marc Jacobs outside the Roberto Cavalli show on February 22, 2014 in Milan, Italy.

NEW YORK, NY - FEBRUARY 10: Chiara Ferragni seen wearing a look from Tommy Hilfiger on the Streets of Manhattan on February 10, 2014 in New York City. (Photo by Timur Emek/Getty Images)

NEW YORK, NY - FEBRUARY 08: Chiara Ferragni is seen wearing a jacket from OpenCeromony a bag from Saint Laurent and boots from Jimmy Choo on the Streets of Manhattan on February 8, 2014 in New York City. (Photo by Timur Emek/Getty Images)

NEW YORK, NY - FEBRUARY 07: Chiara Ferragni is wearing a coat from Louis Vuitton a bag from Prada and shoes from Givenchy on the Streets of Manhattan on February 7, 2014 in New York City. (Photo by Timur Emek/Getty Images)

NEW YORK, NY - FEBRUARY 06: Chiara Ferragni is wearing a jacket and pants from MSGM and shoes from The Blonde Salad and Steve Madden on the Streets of Manhattan on February 6, 2014 in New York City. (Photo by Timur Emek/Getty Images)

MILAN, ITALY - FEBRUARY 23: Chiara Ferragni seen wearing Msgm outside the Missoni show on February 23, 2014 in Milan, Italy. (Photo by Timur Emek/Getty Images)

PARIS, FRANCE - MARCH 04: Chiara Ferragni seen wearing Chanel outside the Chanel show on March 4, 2014 in Paris, France. (Photo by Timur Emek/Getty Images)

PARIS, FRANCE - MARCH 03: Chiara Ferragni seen wearing Louis Vuitton coat a bag from Moschino by Jeremy Scott and gloves from MSGM outside the Elie Saab show on March 3, 2014 in Paris, France. (Photo by Timur Emek/Getty Images)

PARIS, FRANCE - MARCH 02: Chiara Ferragni seen wearing Chloe outside the Chloe show show on March 2, 2014 in Paris, France. (Photo by Timur Emek/Getty Images)

PARIS, FRANCE - MARCH 02: Chiara Ferragni seen wearing Kenzo and a Celine bag outside the Kenzo show on March 2, 2014 in Paris, France. (Photo by Timur Emek/Getty Images)

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