As Getty Images launches their redesigned iOS app with an updated and easy-to-navigate interface, our product team discusses the evolution of the mobile app.

 

Since the introduction of iPhone in 2007, the device display has come to set the bar high in mobile media content consumption. As Apple chief designer Jony Ive has been quoted, “Everything defers to the display”. This makes the both the iPhone and the iPad ideal for showing our customers beautiful Getty Images content in a tactile and personal way.

With apps like Ultra Visual, Pinterest, Filpboard, and Instagram for news, social, and art; Apple’s mobile products have become the preferred devices for media consumption and social sharing throughout the world. Getty Images is also using Apple’s products to provide our customers with beautiful user experiences to engage the soul and spark creativity. Using gestures to quickly add content to project light boxes for rapid workflow or displaying big bold imagery for our customers (and fans of amazing photography) to enjoy, the iPhone and iPad are ideal.

While mobile devices have been an amazing way for people to consume media, they are increasingly being used by creators to make new images with products like Paper from Fifty Three, and Adobe’s Photoshop Touch. Larger screens on tablets and phones are making it easier for people to view mobile devices as amazing tools for creation.

At Getty Images, we are always looking for new ways for our customers to discover and use the right imagery for their projects. We will continue to introduce new and interesting ways for our customer to press, swipe and pinch to share media, collaborate on projects, and provide dynamic ways to find the right kinds content for their customers and clients.

Now, we are releasing version 1.5 of our Getty Images and iStock apps, with refreshed interfaces, tap-and-hold to add to lightboxes, new interactions and improved sharing capabilities.

We have come a long way from the analog world of beautiful imagery in hard copy only to an explosion of digital media available with the intuitive tap and swipe of a finger on touch displays that are thin, personal, portable and yet immersive.

Editor's note: The new apps are available on iPhone 5, iPad 3 and higher devices, as well as iOS7 compatible devices. The iStock app can be downloaded for free from the iTunes App Store today. The Getty Images app will be available on July 17.

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