Instagram provides a unique opportunity for Getty Images to share the behind-the-scenes activity that goes in to creating and capturing our content. Over the years, we’ve found that people are just as fascinated about the process of creating an image as with the final result.

We have an ever increasing pool of photographers and contributors who are providing content for our Instagram accounts. Currently we have accounts for the Getty Images brand, Reportage by Getty Images, Getty Fashion, Getty Sport and a brand new entertainment account called GettyVIP. This has created a community of content creators around the world capturing news stories and sharing their experiences on Instagram.

At New York Fashion Week in September, our photographer Frazer Harrison shared a ‘Day Behind the Scenes at NYFW’ through his Instagram account which Facebook reposted to their Celebs page with an audience of over 4.7 million followers. This collaboration was the first of its kind between Facebook and Getty Images using Instagram content.

In 2014, we plan to show a lot more behind-the-scenes content as this is what our clients are also requesting. It is becoming part of the package to not only capture events but also offering behind the scenes coverage on social. This is something that is particularly popular in the world of entertainment which is what our GettyVIP account will do.

Let’s take a look back at some of the best images captured on our Instagram accounts in 2013…

Zak Akhimien is the Social Media Manager for Getty Images. 

  • Photo by Reportage photographer @edouphoto | A snow heart on the first brrrr and blizzardy day of the season in #iqaluit #nunavut #arctic #canada
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  • Photo by Reportage photographer @danielberehulak | October 11, 2013. - Kabul, Afghanistan: Afghan soccer fans celebrate a goal for Shaheen Asmayee, the Kabul home team, during the final of the Afghan Premier Football League. #afghanistan #football #soccer
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  • Camouflage Soldier by Jonathan Saruk: Photo by Reportage photographer @jsaruk | July 25, 2013: M23 soldier in Rutshuru, #Congo. #m23 #drc
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  • Photo by Reportage photographer @benlowy | Washington, DC | November 20, 2013 Netherworld Noir. #photojournalism #documentary #reportage #streetphotography #washingtondc
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  • Woman with windswept dress, by Kim Badawi: Photo by Reportage photographer @kimbadawi | Mediterranean Sea, France
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  • Photo by Hannah Johnston | Rene Ranger of the All Blacks poses during a New Zealand All Blacks portrait session with@hannahjohnstonnz on June 3, 2013 in Auckland, New Zealand.
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  • Photo by Gareth Copley. | Beautiful day for the third day of the second test at Headingley. Plenty of sunshine for the remotes. Just need a bucket full of wickets now! Image by @garethcopley #Leeds #cricket #England #Headingley
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  • Taken for @gettyimages. | The Getty Images office at Maracana Stadium kicks into gear as the FIFA Confederations Cup begins.#behindthescenes #ConfedsCup #FIFA #bts#photography #soccer
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  • Taken for @gettysport | Staff photographer Ryan Pierse in action during a portrait session with Sami Kennedy-Sim on June 20, 2013 in Sydney, Australia. @pierseoff @mmimages@samikennedysim @ausolympicteam #sport #aoc#olympics #Sochi2014 #behindthescenes#photographer #photography
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  • Photo by Matt Jelonek. | Stunning, exquisite gowns by Jaime Lee at Perth Fashion Festival 2013. #jaimelee #PFF#fashion #runway #gowns #gettyimages #models@mattjelonek @perthfashfest #australia #perth
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  • Photo by Ming Yeung. | @indieboy #burberry #fashion #runway
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  • Photo by Kristy Sparow. | @kristysparow #carven #paris #pfw #parisfashionweek #runway#gettyfashion #catwalk #love #picoftheday
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  • Photo by Ben Pruchnie. | Beautiful soft pink embellished designs by Antonio Beradi at London Fashion Week.
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  • Photo by Frazer Harrison. | @frazerkh Jenny Packham rehearsal #dayinthelife #gettyfashion #MBFW #fashion #lincolncenter #newyork#nyc #runway #newyork #beauty #dress #designer #jennypackham
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  • Photo by Gareth Cattermole. | @garethgetty
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  • Photo by Ming Yeung. | @indieboy @dianavickersofficial #dianavickers #actress #singer #interview #theduckhouse #theatre
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  • Photo by Allison Joyce | @allisonsarahjoyce #lulufrost #nyfw
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  • Photo by Kristy Sparow. | Blurred Lines. An alternative view of Paris Fashion week by @kristysparow #paris #pfw #gettyfashion#alternativeview #photography #fashion #catwalk #frow
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  • Taken for @gettyvip | Picture editors working hard behind the scenes at #mbifa #gettyvip
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  • Taken for @gettyvip | Zawe Ashton in the portrait studio with @hogieaaa #mbifa #gettyvip
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  • Photo by Jasper Juinen. | How about this room with a view? #Brazil
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  • Taken for @gettyimages| Sunrise before Ascent x Media's shoot near Calgary. #photography #yyc #outdoors#canada #mountains #adventure #bts#behindthescenes
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  • Photo by Sophie Abbott. | Crowds gather for the final countdown at the#holifestival at Battersea power station, London, 10-11 August 2013. Photo by @sophie_abbott #colourcloud #crowds #festival #summer2013
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  • Taken for @gettyimages. | Creative Takeover by Michael Hall: The Aldeyjarfoss waterfall in the highlands of #Iceland - an other-worldly, barren, remote and lifeless place. The Apollo astronauts trained in the area during the Apollo missions. While shooting this image, it got as low as -17C and the ground glass of my 4X5 camera froze.#environment #sustainability #climatechange
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  • Taken for @gettyimages. | Creative Takeover by @helencathcart: Gulf stream in full force on Arran! #creative #behindthescenes #bts#scenic @hardiegrantuk
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