With nearly six months under its belt, we've loved watching the Getty Images LeanIn collection grow and resonate with people all over the globe.  The success of this collaboration, together with direct support from Lean In Founder, Sheryl Sandberg has encouraged people to reexamine imagery and other visual communications, as relating to the portrayal of women.  This movement has also helped spur the launch of another important campaign that we call #RePicture.  

Aiming to break stereotypes and cliches through showcasing realistic and true portrayals of concepts such as femininity, power, athletics, family, wealth, etc. through visual media, we've been keeping a close eye on how companies have been publicly representing themselves.  Here, we've put together a compilation of some of our recent favorite examples of real life #RePicture campaigns, organizations and people, as they relate to the concept of women and femininity.

Always #LikeAGirl - We love that this campaign aims to build confidence in young girls and breaks the stereotypical notions of what it means to do something "like a girl."



Hallmark #worldstoughestjob - While officially Mother's Day has passed, this eye opening video about moms and their all-encompassing work is relevant each and every day.

International Day of the Girl Summit - It's great to see that this event and the organization backed by the United Nations is all about "galvanizing worldwide enthusiasm for goals to better girls' lives."  We love the positive messages they send to girls such as encouraging them to challenge common norms, teaching them how to decode messages seen in the media to form their own opinions and just generally supporting and elevating their fellow women.

Mo'ne Davis, A Little League Superstar - Showing us truly what it's like to "throw like a girl," (which is awesome), this young lady has been the focus of every serious sports conversation, holding her own with poise, a high level of intensity and immense sportsman (or rather woman) ship.

 

Marie Claire's 20 Women Changing the Ratio - Getty Images very own Director of Visual Trends, Pam Grossman graces the #11 spot on this list for her fantastic work of advancing the visual portrayal of women in media through helping to launch the Getty Images Lean In Collection.


What other #RePicture campaigns, organizations or people have you seen out there that impressed you? Drop us a note in the comments section and let us know. You can also share your example with us through social media by using the #RePicture hashtag.

comments powered by Disqus