Starting last week, our community has been on a quest to repicture cliched concepts through the power of pictures.

We’ve asked some of the leading professionals in the creative world to show us what terms such as beauty, love, hero, fatherhood, motherhood, community and others mean to them and this is how they answered.

Rob Reilly - Global Creative Chairman, McCann Worldgroup

Love #RePicture

Over the past few years, we've seen Love more and more represented as a universal feeling that transcends communities, ethnical backgrounds or sexual orientations: we're all equals when it comes to love. The world is moving in that direction and as apostles of contemporary culture, brands understand this and use their power to spread the message. There's a desire on the part of clients to always push the agenda further, distance themselves from cliches, and get closer to what true love is.

About Rob Reilly

(reproduced from McCann Worldgroup)

As Global Creative Chairman for McCann Worldgroup, Rob is responsible for creative oversight of the McCann brand globally as well as developing multiplatform approaches by leveraging McCann Worldgroup’s broad capabilities and communications resources to help clients meet their creative challenges with precision and impact.

Rob joined McCann Worldgroup from Crispin Porter + Bogusky, where he served as Partner/Worldwide Chief Creative Officer. Rob joined CP+B in 2002, after spending a decade at a number of New York ad agencies. He began his CP+B career as a copywriter, creating some of the most talked-about campaigns in history. In his role as Worldwide Chief Creative Officer, he drove the creative vision for all of CP+B’s clients around the globe, including category-leading brands such as Microsoft, American Express, Burger King, Windows, Domino’s Pizza, MetLife, Best Buy, Paddy Power, Grey Poupon, Charles Schwab, KRAFT Macaroni & Cheese, JELL-O and Xbox.

A highly-awarded creative, Rob's work has been recognized at Cannes with multiple Titanium and Grand Prix Lions as well as three Interactive Agency of the Year awards. He has served on a number of industry awards juries, including as President of the Cannes Titanium and Integrated Jury. Rob is also a member of the Cannes Chimera, The One Club Board and the Facebook Creative Council.

Join the conversation online by using #RePicture, and help us challenge convention.

Widen the visual representation of Beauty, blur the lines of Family and Community, and create a new vision of Success.

To participate, upload the photo you’ve taken (consenting subject only of course) to either Twitter or Instagram, and add the #RePicture hashtag – tag the @GettyImages handle on Instagram. Our Editors will highlight their favorites.

Follow us here and on Instagram, Twitter, and Facebook to see all the concepts we’re discussing and find out how you can participate - or if you’re heading to Cannes Lions, join us in the Palais during the Festival.

Editor's Note: Please note, by adding #RePicture to your photos, you grant us only the right to publish your images, credited to you, on our Instagram, Twitter, Tumblr and Facebook accounts. 

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