Cannes Lions is a global advertising festival where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

And Getty Images will be there to #RePicture the world both in the Ortega space in the Palais and around the festival.

In partnership with Samsung, we’ve let some of our senior creative team out and about with the new Samsung Galaxy K-Zoom to #RePicture Cannes.

Pam Grossman, Director, Visual Trends at Getty Images

As one of the heads of the global Creative Research team, Pam has unique insight into the meaning, application and impact of imagery – photographs, illustration and film. Using the information derived from researchers around the world and custom-designed forecasting methods, plus the wealth of data generated by www.gettyimages.com, Pam is able to identify—and works to help shape—the visual language of tomorrow.  This visual trend research provides advertising, marketing and publishing professionals with imagery that resonates strongly with their target audiences and helps build the profile of their businesses, products and communications.

Pam joined Getty Images in 2003 and is frequently invited to speak and consult on visual trends at Fortune 500 companies and conferences, including Google’s in-house global creative team, Sheryl Sandberg’s LeanIn.Org female empowerment nonprofit, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation, MetLife, Bank of America, Fidelity, SxSW, The Atlantic’s New York Ideas Conference,  HOW Design Conference, American Marketing Association and the NewsCred Content Marketing Summit. 

Pam and her work with Getty Images and LeanIn.Org, which led to the creation of the widely publicized Lean In image collection, have featured in The New York Times, AdAge, Wired, Buzzfeed, The Washington Post, The Seattle Times, The British Journal of Photography, Mashable, Jezebel, and on CBS This Morning, HuffPost LIVE, NPR’s Morning Edition and BBC World News.

Pam is a graduate of New York University with a degree in Cultural Anthropology.

Pam remembers her first camera

"The first camera I ever bought for myself was a Polaroid in the 1990’s – a believe it was a Polaroid 600.  It was a self-consciously retro thing to do, essentially the grunge-era version of using an Instagram filter.  My friends and I would dress up in outlandish outfits and make-up and do our own quasi-avant-guard shoots: at least we felt very edgy at the time!  The shoots were very prop-heavy: masks were a crucial component, as I recall.  And we’d blast mix-tapes and shoot pictures of each other and attempt to make New Jersey suburbia feel like a far more fantastical place than it actually was.  While the photos might not have won us any awards, they were good fun to make, and a godsend for a gaggle of oddballs trying desperately to combat jr. high ennui."

You can follow Pam on Instagram on @gettyimages_repicture or see her repictures on @gettyimages

Samsung Galaxy K-Zoom

The new Galaxy K Zoom empowers users to effortlessly capture and share their most important everyday moments in stunning clarity, with the convenience and connectedness of a Galaxy smartphone, for a unique, all-in-one mobile experience.

The Galaxy K Zoom is equipped with new retracting lens technology that provides 10x optical zoom in a remarkably slim and chic body. The new device also integrates the most advanced camera usability features and functions, including AF/AE Separation (Auto Focus/ Auto Exposure Separation) for the precise balance of light and clarity, next-generation Pro Suggest mode which offers 5 optimized filter settings, and Selfie Alarm that allows users to take timed selfies with ease.

Join the conversation online by using #RePicture, and help us challenge convention.

Widen the visual representation of Beauty, blur the lines of Family and Community, and create a new vision of Success.

To participate, upload the photo you’ve taken (consenting subject only of course) to either Twitter or Instagram, and add the #RePicture hashtag – tag the @GettyImages handle on Instagram. Our Editors will highlight their favorites.

Follow us here and on Instagram, Twitter, and Facebook to see all the concepts we’re discussing and find out how you can participate - or if you’re heading to Cannes Lions, join us in the Palais during the Festival.

Editor's Note: Please note, by adding #RePicture to your photos, you grant us only the right to publish your images, credited to you, on our Instagram, Twitter, Tumblr and Facebook accounts. 

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