Cannes Lions is a global advertising festival where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

And Getty Images will be there to #RePicture the world both in the Ortega and around the festival.

Here's some of the key events you should attend while at Cannes Lions

MONDAY, June 16

THE NEW VISUAL LANGUAGE: WOMEN, BRANDS AND CLOSING THE GENDER GAP

Forum – Pamela Grossman, Director of Visual Trends, and Jessica Bennett
 - Contributing Editor, Lean In
Time: 11-11:30 a.m./ Q&A 12-12:30 together with Greg Stuart, CEO Mobile Marketing Association

Location: Audi A


Pictures are the language of our generation – a powerful cultural force in an age where advertising and social media has saturated us with visuals.

But what message do our images send?

Visual media often portrays women as sexualised, sidelined or in supporting roles, and research shows that the more media a girl consumes the less options she believes she has in life.

Fortunately, this is changing. On social media, where females are the majority of users, young women are using the language of images – from memes to GIFs to the rise of the #uglyselfie -- to shift perceptions about gender and power.

Through visual language, YOU have the power to effect change, too.

Join image anthropologist Pamela Grossman, the director of visual trends at Getty Images, and award-winning journalist Jessica Bennett, contributing editor for the women’s empowerment nonprofit Lean In, to examine the changing relationship we have with images – and how we can all use our creativity to shape the future. 

 

TUESDAY, June 17

WHY I FELL IN LOVE WITH PICTURES: HOW IMAGES CAN MOVE THE WORLD

 Master Class – Jonathan Klein
, Founder and CEO
Time: 12 p.m.-1 p.m.

Location: Young Lions Zone 


The ideas and emotions that images convey really matter to people, especially given the fact that imagery has become the language of our time. 

As Co-founder and CEO of Getty Images, Jonathan has witnessed the evolution of the creation, distribution and use of content across all areas of media and advertising, and he's seen firsthand what a photo can do to inspire action and positive change.

In this talk, he will describe his journey of building Getty Images and falling in love with pictures, share some photos which have shaped his life, and explain why we are so moved by what we see.




WEDNESDAY, June 18

THE POWER OF PICTURING

Panel – Jonathan Klein, Founder and CEO, Sheryl Sandberg - Founder, Lean In; Joanna Coles - Editor-in-Chief, Cosmopolitan; Andrew Robertson - Chief Executive Officer, BBDO)
Time: 4:30 p.m. panel

It has often been said that if we can visualize it, we can create it, including a better world for women.

And we can, using pictures, platforms, and influential channels such as media and advertising to ignite important cultural shifts.

Join Sheryl Sandberg, Facebook COO and founder of the women’s empowerment nonprofit LeanIn.Org, together with Getty Images CEO and Co-founder Jonathan Klein, Cosmopolitan Editor-In-Chief Joanna Coles, and BBDO Worldwide President and CEO Andrew Robertson, for a conversation about the power of visuals to shape our worldview.

Join the conversation online by using #RePicture, and help us challenge convention.

Widen the visual representation of Beauty, blur the lines of Family and Community, and create a new vision of Success.

To participate, upload the photo you’ve taken (consenting subject only of course) to either Twitter or Instagram, and add the #RePicture hashtag – tag the @GettyImages handle on Instagram. Our Editors will highlight their favorites.

Follow us here and on Instagram, Twitter, and Facebook to see all the concepts we’re discussing and find out how you can participate - or if you’re heading to Cannes Lions, join us in the Palais during the Festival.

Editor's Note: Please note, by adding #RePicture to your photos, you grant us only the right to publish your images, credited to you, on our Instagram, Twitter, Tumblr and Facebook accounts. 

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