See It Be It is a programme that aims to further women in the creative industry, encouraging them to grow their careers and reach senior positions. Across three days, 12 women will be part of an inspirational programme which will take place during Cannes Lions.

We’ve reached out to these 12 selected creatives to get their thoughts on the concepts of leadership, femininity and success, all of which Getty Images continues to challenge in our latest #RePicture campaign.

Angie Sun is a Creative Executive at CAA Marketing, LA, USA.

At Getty Images, we’ve been tracking the changing visual dialogue around females.  Are you noticing shifts in how women and girls are represented in the creative industry both at the agency and client side?  Are you satisfied with the way that females are currently portrayed?

Recently, there’s been more dialogue and certainly really great work being done that elevates how women and girls are portrayed, but I think there’s a long way to go before that can be categorized as a shift.

On both the agency and client side, I think there’s an awareness that the public wants to see a broader spectrum for the representation of females—in terms of diversity and body image and roles. It’s up to us in the creative industry to meet that demand, and that’s a license for us to challenge the norm.

What’s really exciting for this shift is the changing landscape of entertainment. It means brands need to work harder to engage their audience. And that’s an opportunity that requires stronger, multi-dimensional, and real characters, which translates into more ways to elevate how women are portrayed.

This year 4 out of 17 jury presidents at Cannes Lions are women, more than any previous year.  Are you seeing more women entering senior creative roles across the advertising industry?  Does more work need to be done to elevate women into these roles?

I think we can always be doing more to find and promote great leaders, both women and men. And I think there’s such a need for a diverse set of voices at the top to speak in a meaningful way to an audience that is increasingly global and sophisticated.

But I’m encouraged to see so many people in positions of power who are looking to create that diversity at the top, and empower women to step into bigger roles and elevate others in the process.

If you can visualize success and leadership for women today what would that picture look like? What would it look like in 5 years?

I think there are fantastic examples of leadership for women in media today, especially in the film and television industry. And it’s most encouraging when those individuals are characterized first and foremost by their leadership style, business acumen, and personality rather than their gender.

What I hope to see is that leadership translating into a workplace that is more equitable for women, not just in terms of salary, but also in terms of creating an environment that is supportive of family/work balance.

Who’s your professional female hero/crush? Why?

Mellody Hobson. Her perspective on diversity and leadership is so inspiring! She has changed the way I think about the world.

About Angie

Angie Sun is a Creative Executive at CAA Marketing, and helps to create, develop, and launch entertainment on behalf of corporate clients. Prior to joining CAA in 2010, she worked in film development and animation production at Warner Brothers and Pixar. Angie hails from Los Angeles and is a graduate of Harvard University.

Join the conversation online by using #RePicture, and help us challenge convention.

Widen the visual representation of Beauty, blur the lines of Family and Community, and create a new vision of Success.

To participate, upload the photo you’ve taken (consenting subject only of course) to either Twitter or Instagram, and add the #RePicture hashtag – tag the @GettyImages handle on Instagram. Our Editors will highlight their favorites.

Follow us here and on Instagram, Twitter, and Facebook to see all the concepts we’re discussing and find out how you can participate - or if you’re heading to Cannes Lions, join us in the Palais during the Festival.

Editor's Note: Please note, by adding #RePicture to your photos, you grant us only the right to publish your images, credited to you, on our Instagram, Twitter, Tumblr and Facebook accounts. 

comments powered by Disqus