Starting last week, our community has been on a quest to repicture cliched concepts through the power of pictures.

We’ve asked some of the leading professionals in the creative world to show us what terms such as beauty, love, hero, fatherhood, motherhood, community and others mean to them and this is how they answered.


Angela Tomson - Graphiti

Beauty #RePicture

In selecting images for work assignments I have appreciated the marked change in the definition of “beautiful”. Rather than conjuring expectations of a ‘skinny smiling blonde’, the definition has broadened to include all races, sexes, ages, body types – and moments in time.

Vibrant, real imagery is now the mainstream definition of beautiful. Clients value authenticity and capturing singular moments of life’s journey; the joy of a summit, the strength of beating cancer, a candid portrait of everyday life.


Appreciating a beautiful, wondrous moment of diffusing fog manipulated by strands of sunshine.

Bio: Angela Tomson

Angie is the senior designer at Graphiti Associates in Seattle. In addition to rock climbing, hiking and rocking cross-fit, she brings originality to all of her work and always stays on the look out for what’s next.

Social Handles:
T: @graphiti
FB: Graphiti Associates

Join the conversation online by using #RePicture, and help us challenge convention.

Widen the visual representation of Beauty, blur the lines of Family and Community, and create a new vision of Success.

To participate, upload the photo you’ve taken (consenting subject only of course) to either Twitter or Instagram, and add the #RePicture hashtag – tag the @GettyImages handle on Instagram. Our Editors will highlight their favorites.

Follow us here and on Instagram, Twitter, and Facebook to see all the concepts we’re discussing and find out how you can participate - or if you’re heading to Cannes Lions, join us in the Palais during the Festival.

Editor's Note: Please note, by adding #RePicture to your photos, you grant us only the right to publish your images, credited to you, on our Instagram, Twitter, Tumblr and Facebook accounts. 

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