This is our latest in a series of five videos in partnership with D&AD, exploring the craft, science and practice of ‘the art of light’ through interviews that get behind the lens, and dissect the very best of this ever-changing medium.

First up Danish-born, London-based photographer, Mads Perch, boasts an eclectic range of clients – from commercial, style and fashion to editorial and music.

His photography ranges from understated portraiture to more vivid imagery imbued with ‘vibrancy, attitude and a healthy dose of colour.’

Here, Mads discusses the diversity of his work, his source of inspiration and the importance of quick thinking when delivering alternative solutions.

To see more of Mad's work click here.

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