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Kristoffer Hansson is a Swedish sports agent based in London and has represented and nurtured talent from all over the world for 11 years.

Hansson is one of the founders of The KINC where he’s head of rights & talent representation.

You can follow him on twitter @THEKINCagency or on Facebook at thekincagency 

We asked him for his top 10 Nordic Athletes to watch in Sochi

Marit Bjørgen, Norway (cross-country skiing)

"Marit is the greatest cross-country skier of all time and she will probably be the greatest Sochi athlete when these Olympics are over. Marit won five medals in the Vancouver Olympic games and she is very likely to repeat her success again. It’s impossible to not be impressed by the 33 year old wonder women."

LILLEHAMMER, NORWAY - JANUARY 16: Marit Bjoergen of Norway in action during the Ladies' 10 km Classic at the 2014 Norwegian Cross Country Championship on January 16, 2014 in Lillehammer, Norway. (Photo by Trond Tandberg/Getty Images)


Sven Thorgren, Sweden (Snowboard Slopestyle)

"20-year-old Sven is part of the new generation, on the snowboarding scene, who has a couple of special triple corks that have dominated the competition scene over the past year. Sven got his big break through, this season, when he started off by winning two first pro tour events and won 2nd place in the prestigious Dew Tour just before Christmas. The young Swede is now one of the main contenders for a gold in Sochi."

BRECKENRIDGE, CO - DECEMBER 15: Sven Thorgren of Sweden soars to second place in the men's snowboard slopestyle at the Dew Tour iON Mountain Championships on December 15, 2013 in Breckenridge, Colorado. (Photo by Doug Pensinger/Getty Images)


Aksel Lund Svindal, Norway (Alpine racing)

"Aksel is the most versatile skier in the world and the giant in alpine racing. He’s the only male alpine racer who has won titles in four consecutive world championships. Aksel started this world cup season in a fantastic way with both two Super G and two Downhill victories. He has a very good chance to add a couple more Olympic medals to the three one’s he already has."

VAL GARDENA, ITALY - DECEMBER 21: (FRANCE OUT) Aksel Lund Svindal of Norway competes during the Audi FIS Alpine Ski World Cup Men's Downhill on December 21, 2013 in Val Gardena, Italy. (Photo by Alexis Boichard/Agence Zoom/Getty Images)


Teemu Selänne, Finland (Ice Hockey)

"Finland really is all about Ice Hockey and the king of Finnish Ice Hockey is "The Finnish Flash" Teemu Selänne who, at the age of 43, is currently only the second player, in Ice Hockey history, to have participated in six consecutive Olympic games! The Finnish team has won five medals in the last seven Olympics, but never a gold. Is this the year when it finally could happen? Teemu is certainly hungry for the gold having won two Olympic bronzes (‘98 & ’10) and one Olympic silver medal (‘06)."

VANCOUVER, BC - FEBRUARY 17: Teemu Selanne of Finland moves the puck against Belarus during the ice hockey men's preliminary game on day 6 of the Vancouver 2010 Winter Olympics at Canada Hockey Place on February 17, 2010 in Vancouver, Canada. (Photo by Bruce Bennett/Getty Images)


Silje Norendal, Norway (Snowboard Slopestyle)

"X Games winner Silje Norendal is a big favorite with the Norwegian media, both as a personality and as an athlete. She’s been the youngest competitor at all the big pro tour events and has a big bag of tricks, combined with a confident style. However, at Sochi, it’s only lack of confidence that stands between her and the gold medal as Silje struggles a lot with her nerves. If she can keep her nerves under control, I predict we will see her on the podium."

BRECKENRIDGE, CO - JANUARY 09: Silje Norendal of Norway takes her first run during the ladies' snowboard slopestyle qualifications for the US Snowboarding Grand Prix on January 9, 2014 in Breckenridge, Colorado. (Photo by Ezra Shaw/Getty Images)


Petter Northug, Norway (Cross-country skiing)

"Petter divides the crowds into those who love him and those who love to hate him – there is just no middle ground when it comes to Petter Northug and I personally love athletes like him! When you think about rebellious outspoken athletes, it’s normally not cross country skiers that spring to mind, however where Petter is concerned, the Nordic media have a golden quotation machine that has raised the sport to new heights and Petter certainly does seem to back up his big mouth with big victories. This season he dropped out of the national team causing a huge scandal in Norway and unfortunately has had a difficult start to the season so is going to Sochi as a bit of an underdog. But one thing is guaranteed - media, fans and haters will follow every step he takes in Sochi."

VAL DI FIEMME, ITALY - JANUARY 04: Petter Northug in action on day 6 of the Tour de Ski event at Val Di Fiemme on January 4, 2014 in Cavalese, Italy. (Photo by Trond Tandberg/Getty Images)


Henrik Harlaut, Sweden (Freeski Slopestyle)

"A lot can be said about Henrik but the most important thing to say is that he is one of Sweden’s biggest medal hopes. I also think its fair to say that for me, Henrik is Sochi’s most alternative, interesting and charismatic athlete. With his expressive dreadlocks and XXXL clothing he’s always smiling and voted Skier Of The Year 2013 he is the freesking community’s favourite rider. Henrik got on the podium in 14 of the 16 events he entered last season, a track record no one in the freeskiing world can compete with."

Sweden's Henrik Harlaut competes in the men's Ski Slopestyle qualification round of the European Winter X-Games on March 20, 2013 in French Alps ski resort of Tignes. AFP PHOTO / Jean Pierre Clatot (Photo credit should read JEAN-PIERRE CLATOT/AFP/Getty Images)


Enni Rukajärvi, Finland (Snowboard Slopestyle)

"One of the most powerful, stylish and consistent snowboarders around. Enni has nerves of steel which never seem to fail her. These nerves will come in handy when Slopestyle makes its debut in this years Olympics. I would be very surprised if Enni is not on the podium on February 9th." 

WANAKA, NEW ZEALAND - AUGUST 19: Enni Rukajarvi of Finland competes in the warm up prior to the FIS Snowboard Slopestyle World Cup qualifying during day five of the Winter Games NZ at Cardrona Alpine Resort on August 19, 2013 in Wanaka, New Zealand. (Photo by Hannah Johnston/Getty Images)


Jessica Lindell-Vikarby, Sweden (Giant Slalom)

"This world cup season has started off extremely well for Jessica Lindell-Vikarby. Jessica not only has a first and two second places in World Cup Giant Slalom under her belt but is also going to Sochi ranked as #1 in the FIS Giant Slalom World Cup. She’s closely followed by Swedish teammate Maria Pietilä-Holmner and together they have been really pushing it hard this season. Neither Jessica, nor Maria have ever won an Olympic medal, so a lot of Swedes will be tuning in for the women’s Giant Slalom with hopes of one of them winning a gold."

VAL D'ISERE, FRANCE - DECEMBER 22: (FRANCE OUT) Jessica Lindell-Vikarby of Sweden competes during the Audi FIS Alpine Ski World Cup Women's Giant Slalom on December 22, 2013 in Val d'Isere, France. (Photo by Alain Grosclaude/Agence Zoom/Getty Images)


Halldor Helgason, Iceland (Snowboard Slopestyle)

"You generally don’t tend to find any Icelandic athletes on the list for a medal at the Winter Olympics however, for the first time Iceland actually appear to have a contender who could, potentially, take it all! Halldor Helgason is a ‘wild child’ who goes big and has a huge amount of style, an infectious personality and is currently one of the most popular snowboarders in the world. Halldor’s motto in competitions is “first, or last”, so expect him to ride on (and over) the limit, with a variety of impressive tricks he’s invented himself. If he lands his runs, it really could take him all the way to the top, “first, or last”!"

ZURICH, SWITZERLAND - SEPTEMBER 22: Halldor Helgason of Island jumps down the Big Air at the qualification run at Zurich 2013 on September 22, 2013 in Zurich, Switzerland. (Photo by Dominic Steinmann/Getty Images)

Editors Note: 

Kristoffer Hansson is a Swedish sports agent based in London and has represented and nurtured talent from all over the world for 11 years.

Hansson is one of the founders of The KINC where he’s head of rights & talent representation.

The KINC represents numerous Olympians that will be competing at Sochi in Snowboarding and Skiing and is currently Europe's leading agency for action sport athletes.

The KINC is a sports and lifestyle agency for high-energy brands, rights holders and individual talent. They have over 10 years experience as an independent sports, music and lifestyle marketing agency.



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