In this series, we ask Getty Images team members to give us a peek in to their world by documenting a day in their life on Instagram. Vicky Dearman is an Entertainment Assignment Editor for Getty Images and brings us behind the scenes at London Fashion Week.
I often work onsite at London Fashion Week to support the team and monitor content. This year I decided to head down on Saturday, Day 2. I woke at 6:30am (yawn!) and got myself together…you can’t run around a fashion event in jeans and unwashed hair!
Once ready to go I grabbed my LFW press pass and headed off to Somerset House. I used the tube journey to double check my schedule to ensure we were on track and everyone knew where they needed to be and when.
When I arrived at Somerset house it was just heating up. Fashionistas were arriving and tottering over the cobbles in their heels. I grabbed a quick coffee to get me through the day and on my way to the photographers centre I spotted designer John Rocha having a quick break ahead of his show!
On entering the photographer centre our editors were already hard at work filing the day’s first backstage images. The first show is always at 9am and backstage can usually be access from 1 to 2 hours beforehand.
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My day then consisted of checking our content was coming in and going out in a timely manner, monitoring online use that we can later report back to clients/pr’s, speaking to photographers about what they’d shot and what they could shoot, calling PR’s to finalise accreditations for the follow days schedules and briefing photographers for the following day and ensuring they have any additional passes.
I have been going down to Somerset house to work onsite for a good few seasons now and had never watched a show so I took the opportunity while I had a spare moment to head in to see one. My plans were soon scuppered when one of our photographers asked me to assist him in trying something new by holding a remote flash opposite where he was shooting to create a ‘catch flash’ technique. As assignment editor your job can be so varied and physically being involved in the creation of the content is just another service we provide! There I am behind the flash of light!
Fashion week doesn’t take place in just one venue so I took a moment to pop up to the Fashion Scout or ‘off-schedule’ venue to see how the team was doing there. It was a much more serene atmosphere and I wandered into a show space being prepared for the next show…seats waiting with press releases and goody bags!
With the shows almost done for the day I started to pull together the best images of the day. We produce so much content on major events that we often create a ‘Best of’ for our Customers to see a condensed story of the day.
Once home I kicked off the shoes and slept before starting all over again the next day!
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