Glenmorangie, one of the world’s leading single malt Scotch whiskies and the official ‘Spirit of The Open Championship’ launch their latest golf campaign. David Cannon, our esteemed golf photographer adds his expertise to the search for the world’s most ‘Unnecessarily Well Made’ golf holes.

Carefully crafted by the famous Men of Tain to a level described as ‘unnecessarily well made’ Glenmorangie takes great pride in the lengths to which it goes to create some of the world’s most sought-after single malt Scotch whiskies. Likewise it takes great lengths and dedication to craft a great golf hole or even take a great photograph.

Getty Images photographer David Cannon has photographed some of the most iconic moments in the last 30 years of golf. Considered the sport’s leading photographer, his passion is revealed through his pictures and it’s a passion that shows no sign of diminishing. In 2014, David will reach a milestone when he photographs his 100th major, including 33 Open Championships at Hoylake in July.

He was there when Nicklaus made his famous charge through the field at the ‘86 Masters. He was greenside when Ballesteros won The Open at St Andrews and took the iconic photograph of the great Spaniard fist clenched: ‘Il Momento’ Ballesteros called it and he had it tattooed on his arm!

But when he’s not photographing the greats and their great moments, he’s photographing great golf courses around the world. For him, the golf course is the stage. It is the place where magic happens, and it is his role to immortalise that moment. But it is not just the sporting drama – it is the backdrop, the environment, the landscape and skyscape.

His constant aim is to capture the image that makes people want to play that hole. And in achieving that aim he often demonstrates an incredible dedication – a dedication and patience that results in his photographs offering a unique window into some of the world’s finest golf holes. All of which makes him a perfect ambassador for Glenmorangie.

In 2013, Glenmorangie and David Cannon searched for the world’s 18 most ‘Unnecessarily Well Made’ golf courses. In 2014, Glenmorangie is taking that search further, drilling down to find the world’s 18 greatest golf holes to create the ultimate ‘Unnecessarily Well Made’ golf course.

Alongside his fellow Glenmorangie ambassadors, Sir Nick Faldo and Tony Jacklin, David Cannon has contributed to a shortlist that makes up 50 of the finest golfing challenges. A campaign website – – invites the wider public to vote for their favourite holes so that ultimately, democratically, Glenmorangie is able to establish the definitive list.

To enter the competition to win a golfing experience of a lifetime visit

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