The International Committee of the Red Cross (ICRC) has just launched their ‘Towards a Solution’ campaign which aims to highlight the importance of allowing access to healthcare in conflicts.
The campaign was shot by photographer Tom Stoddart who works with Reportage by Getty Images which represents photojournalists around the world, often focusing on conflict. This experience allowed Tom to recreate the scenes as realistically as possible paying close attention to every detail. In addition, the campaign was Art Directed by Anthony Holland Parkin, Project Managed by Patrick Di Nola and Produced by Pamela Nolan.
Watch how the Reportage by Getty Images team worked with the ICRC from conceptualization to execution to create this impactful campaign.
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